Overview
We designed and developed a microsite to showcase the four outcomes under the Gold Coast Cultural Strategy. The online platform allowed for capturing of users data, engaging and providing incentives for the consumer to populate the online survey and rewarding with a video campaign showcasing the culture within the Gold Coast. We crafted a viral campaign to drive traffic back to the website and to help grow the...
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Content
We designed and developed a microsite to showcase the four outcomes under the Gold Coast Cultural Strategy. The online platform allowed for capturing of users data, engaging and providing incentives for the consumer to populate the online survey and rewarding with a video campaign showcasing the culture within the Gold Coast. We crafted a viral campaign to drive traffic back to the website and to help grow the responses to the survey. The Four Videos themed to reflect a unique cultural outcome whilst maintaining the same unified overarching message. “Distinctly Gold Coast” “Culture is Everyday” “Cultural Heritage” “Creative Opportunity”.