Overview
Hotel Grand Chancellor (HGC) covers key destinations throughout Australia and New Zealand. Hotel Grand Chancellor offers a gateway to rewarding experiences for today’s discerning business. Hotels are located in Adelaide on Currie Street and Hindley Street, Brisbane, Hobart, Launceston, Melbourne, Palm Cove and Townsville. In New Zealand, our hotels are situated in central Auckland City and the James Cook Wellington.
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Overview
Hotel Grand Chancellor (HGC) covers key destinations throughout Australia and New Zealand. Hotel Grand Chancellor offers a gateway to rewarding experiences for today’s discerning business. Hotels are located in Adelaide on Currie Street and Hindley Street, Brisbane, Hobart, Launceston, Melbourne, Palm Cove and Townsville. In New Zealand, our hotels are situated in central Auckland City and the James Cook Wellington.
Brief
Hotel Grand Chancellor (HGC) needed their marketing collaterol consolidating, organising and ordering in a coherent logical way. The old system had become very convoluted, which in turn meant customer messages and promotions where not being received or understood in the correct way. This update of collaterol would need to be filtered out across a range of digital, printed and promotional material.
A hierarchy of important categories needed to be put in place, this would help filtering out the promotional messages to customers, enabling them to know what promotion belonged to what area of HGC, for example Corporate offers, Wedding offers or Leisure offers.
Design
We created designs which have more of a logical structure and showcases contemporary design.
Strategy
The logic behind splitting the areas up makes sense from a customer point of view. This is something which has been adapted well.
Marketing
The new designs will rollout through a number of marketing collaterol items.
Content
Hotel Grand Chancellor (HGC) covers key destinations throughout Australia and New Zealand. Hotel Grand Chancellor offers a gateway to rewarding experiences for today’s discerning business. Hotels are located in Adelaide on Currie Street and Hindley Street, Brisbane, Hobart, Launceston, Melbourne, Palm Cove and Townsville. In New Zealand, our hotels are situated in central Auckland City and the James Cook Wellington.