Overview
The Arts Centre Gold Coast (TACGC) will become the cornerstone of stage one of the Gold Coast Cultural Precinct (GCCP) with existing infrastructure and offerings serving as the initial core of the precinct as the surrounds are developed. This transformation will not only see the surrounds of the TACGC developed but also include upgrades and extensions to the current TACGC itself.
Gallery
Project Images
Overview
The Arts Centre Gold Coast (TACGC) will become the cornerstone of stage one of the Gold Coast Cultural Precinct (GCCP) with existing infrastructure and offerings serving as the initial core of the precinct as the surrounds are developed. This transformation will not only see the surrounds of the TACGC developed but also include upgrades and extensions to the current TACGC itself.
Brief
With TACGC set to become part of the GCCP along with the City Gallery, Cinemas and Parklands, a new website is required that encompasses, facilitates and communicates the precinct in its short and long term progression. The site needs to include leading edge features, capabilities and a design focus that positions and communicates the GCCP as a highly progressive and world class cultural facility.
As the GCCP is a multifaceted project with existing, upcoming and future requirements, careful planning of the website at all levels is required. The selected agency is expected to undertake an adequate discovery phase to clearly define the objectives, information architecture, content deliverables and user stories around which the project can be adequately planned, designed, developed and managed.
Deliverable
TACGC required a new public facing website to be built combining and superseding the existing Arts Centre Gold Coast website while encompassing other existing and future aspects of the Gold Coast Cultural Precinct.
By refreshing the website, we wanted to remove the stigma The Art Centre Gold Coast had in it’s existing site and increase the appeal across all demographic groups. We developed a simple, modern, and mobile friendly experience.
Design
In-depth research and exploration in order to craft a unique online user experience showcasing the offerings at The Arts Centre Gold Coast
Digital
Custom built online digital solution that is responsive and adaptive to all user groups and demographics.
Content
The Arts Centre Gold Coast (TACGC) will become the cornerstone of stage one of the Gold Coast Cultural Precinct (GCCP) with existing infrastructure and offerings serving as the initial core of the precinct as the surrounds are developed. This transformation will not only see the surrounds of the TACGC developed but also include upgrades and extensions to the current TACGC itself.
With TACGC set to become part of the GCCP along with the City Gallery, Cinemas and Parklands, a new website is required that encompasses, facilitates and communicates the precinct in its short and long term progression. The site needs to include leading edge features, capabilities and a design focus that positions and communicates the GCCP as a highly progressive and world class cultural facility.